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MORNING UPDATE: PriceWatch Alerts for AIG and More... for 2011-07-07
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MORNING UPDATE: PriceWatch Alerts for AIG, PEP, M, and More...

July 7, 8:30 AM EST - Before the open... PriceWatch Alerts for AIG,
HES, M, FITB, SODA, PEP, GILD, URBN, USB, and SPRD, Market
Overview, News Leaders and Laggards, Today's Economic Calendar, and
Index Support & Resistance Levels.

New PriceWatch Alerts for AIG, HES, M, FITB, SODA, PEP, GILD, URBN,
USB, and SPRD

PRICEWATCH ALERTS - HIGH RETURN COVERED CALL OPTIONS--------------
-- American International Group, Inc. (NYSE: AIG)
Last Price 29.38 - AUG 29.00 CALL OPTION@ $1.50-> 4.0% Return
(33.3% Annualized) assigned*
-- Hess Corporation (NYSE: HES)
Last Price 74.41 - NOV 72.50 CALL OPTION@ $6.70 -> 7.1% Return
(19.1% Annualized) assigned*
-- Macy's, Inc. (NYSE: M)
Last Price 28.87 - NOV 28.00 CALL OPTION@ $2.80-> 7.4% Return
(20.0% Annualized) assigned*
-- Fifth Third Bancorp (Nasdaq: FITB)
Last Price 12.65 - JAN 12.50 CALL OPTION@ $1.17 -> 8.9% Return
(16.4% Annualized) assigned*
-- SodaStream International Ltd. (Nasdaq: SODA)
Last Price 76.58 - AUG 75.00 CALL OPTION@ $7.30 -> 8.3% Return
(68.5% Annualized) assigned*

-- Pepsico, Inc. (NYSE: PEP)
Last Price 70.17 - JAN 72.50 CALL OPTION@ $1.63 -> 5.8% Return
(10.7% Annualized) assigned*
-- Gilead Sciences Inc. (Nasdaq: GILD)
Last Price 42.25 - NOV 42.00 CALL OPTION@ $2.70-> 6.2% Return
(16.7% Annualized) assigned*
-- Urban Outfitters Inc. (Nasdaq: URBN)
Last Price 30.75 - AUG 30.00 CALL OPTION@ $2.00 -> 4.3% Return
(36.1% Annualized) assigned*
-- U.S. Bancorp (NYSE: USB)
Last Price 25.30 - DEC 25.00 CALL OPTION@ $1.75 -> 6.2% Return
(13.8% Annualized) assigned*
-- Spreadtrum Communications Inc. (Nasdaq: SPRD)
Last Price 17.26 - AUG 17.00 CALL OPTION@ $2.25 -> 13.3% Return
(110.0% Annualized) assigned*

*Annualized returns are shown for comparison purposes only

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NEWS LEADERS AND LAGGARDS-----------------------------------------
Target Corp. (TGT), Urban Outfitters Inc. (URBN) and Sprint Nextel
Corp. (S) are all gaining in pre-market trading this morning. Pre-
market decliners include Yum! Brands(Yum), Visa Inc. (V) and
Wellpoint Inc. (WLP). Receiving upgrades this morning are Fidelity
National Financial (FNF), Seagate Technology (STX) and Western
Digital (WDC). downgrades include Energy Transfer Partners (ETP),
SemiLEDS (LEDS) and Starbucks (SBUX).

MARKET OVERVIEW---------------------------------------------------
Stocks in China slipped today, as traders had a chance to respond
to the central bank's latest interest-rate increase. Property
stocks led the laggards on the mainland, even as banking issues
rallied in Hong Kong. Tokyo-listed equities were pressured by news
that the government may order stress tests for nuclear plants, as
well as expectations for weak auto profits following the March
earthquake and tsunami. Central banks are also driving the action
in Europe. The Bank of England opted to stand pat on rates today,
but the European Central Bank announced a quarter-point increase to
its main refinancing rate, marginal lending rate, and deposit
facility rate. The move fell generally in line with expectations,
and marks the ECB's second rate hike this year. Stocks are modestly
higher at midday, with traders keeping their enthusiasm in check
ahead of U.S. jobs data due out later in the session. At last look,
the French CAC 40 is up 0.5%, while the German DAX and London's
FTSE 100 have each added 0.4%.

Crude oil has rebounded in pre-market trading, adding 0.6 point, or
0.7%. The dollar, meanwhile, has explored both sides of breakeven
this morning, as anxiety over the highly anticipated rate decision
from the ECB kept buyers on the sidelines. Ahead of the open, the
U.S. dollar index was up 0.02 point, or 0.02%. Finally, gold has
given up a portion of Wednesday's gains, dropping 3.4 points, or
0.2%, to trade at $1,525.80 an ounce.

PUT/CALL RATIO ---------------------------------------------------
Equity option activity on the Chicago Board Options Exchange (CBOE)
saw 837,411 call contracts traded on Wednesday, compared to 594,613
put contracts. The resultant single-session put/call ratio docked
at 0.71, while the 21-day moving average was perched at 0.74.

SUPPORT & RESISTANCE LEVELS --------------------------------------
The S&P Depository Receipts (SPY) show support in the neighborhood
of $126.20 and resistance above $134.10. For the Nasdaq 100 (QQQ),
support is around $53.60 and resistance is near $59.30.

TODAY'S ECONOMIC CALENDAR ----------------------------------------
8:15 a.m. Jun ADP Employment
8:30 a.m. 7/2 Initial Claims
8:30 a.m. 6/25 Continuing Claims
11:00 a.m. 7/2 Crude Inventories

EARNINGS EXPECTED TODAY (w/current estimates) --------------------
HELE 0.76
HITK 0.71
WDFC 0.52
ZEP 0.32

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All stocks and options shown are examples only. These are not
recommendations to buy or sell any security and they do not
represent in any way a positive or negative outlook for any
security. Potential returns do not take into account your trade
size, brokerage commissions, taxes or our subscription fees which
will affect actual investment returns. Stocks and options involve
risk and are not suitable for all investors and investing in

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