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MORNING UPDATE: PriceWatch Alerts for AAPL and More... for 2013-10-04
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MORNING UPDATE: PriceWatch Alerts for MSFT, PG, AAPL, and More...

October 4, 9:00 AM ET - PriceWatch Alerts for MSFT, PG, DPZ, JWN,
EA, AAPL, AMGN, SCHW, TJX and MAT, Market Overview, News Leaders
and Laggards, Today's Economic Calendar, and Index Support &
Resistance Levels.

PriceWatch Alerts for MSFT, PG, DPZ, JWN, EA, AAPL, AMGN, SCHW,
TJX and MAT.

Microsoft (NASDAQ: MSFT) has been selected by InvestorsObserver
analysts as a stock that is a strong candidate for a new covered
call today. Selling the January $34.00 call while simultaneously
buying MSFT stock for $33.86 will result in a new position with a
break-even point around $32.38. At that price, this position has a
target return of 5.0%. This trade has 4.4% downside protection,
while still providing a 5.0% return in 106 days as long as MSFT is
above $34.00 on 1/18/2014. For comparison purposes only, this
Microsoft covered call targets an annualized return rate of 17.2%.

Procter and Gamble (NYSE: PG) has been selected by
InvestorsObserver analysts as a stock that is an ideal candidate
for a new covered call today. Buying the stock for $75.84 while
simultaneously selling the January $77.50 call will result in a
new position with a target return of 4.6%. Based on recent prices,
this position will cost about $74.08, which is also the trade?s
breakeven point. At that level, this covered call has 2.3%
downside protection, while still providing a 4.6% return in 106
days as long as PG is above $77.50 on 1/18/2014. For comparison
purposes only, this Procter and Gamble covered call aims for an
annualized return rate of 15.9%.

Dominos Pizza (NYSE: DPZ) has been chosen by InvestorsObserver
analysts as a candidate for a new covered call today. Selling the
March $65.00 call while at the same time buying DPZ stock for
$68.34 will produce a new covered call with a target return of
4.9%. Based on recent data, this trade will cost about $61.94,
which is also the covered call?s breakeven point. At that price,
this covered call has 9.4% downside protection, while seeking an
assigned return of 4.9% return in 169 days. If DPZ is higher than
$65.00 on 3/22/2014, we are assured that simple return. For
comparison purposes only, that equates to an annualized return
rate of 10.7%.

Nordstrom (NYSE: JWN) has been identified by InvestorsObserver
analysts as being well-positioned for a new covered call today.
Buying the stock for $56.84 while selling the January $57.50 call
will produce a new covered call with a break-even point around
$54.66. At that price, this position has a target return of 5.2%.
This trade will have roughly 3.8% downside protection, while still
aiming for a 5.2% return in 106 days. It will lock in that return
as long as Nordstrom is above $57.50 on 1/18/2014. For comparison
purposes only, this JWN covered call aims for an annualized return
rate of 17.9%.

Electronic Arts (NASDAQ: EA) has been selected by
InvestorsObserver analysts as a stock that is a strong candidate
for a new covered call today. Selling the November $25.00 call
while simultaneously buying EA stock for $25.08 will result in a
new position with a break-even point around $23.49. At that price,
this position has a target return of 6.4%. This trade has 6.3%
downside protection, while still providing a 6.4% return in 43
days as long as EA is above $25.00 on 11/16/2013. For comparison
purposes only, this Electronic Arts covered call targets an
annualized return rate of 54.5%.

Apple (NASDAQ: AAPL) has been identified by InvestorsObserver
analysts as being well-positioned for a new covered call today.
Buying the stock for $483.41 while selling the December $475.00
call will produce a new covered call with a break-even point
around $455.41. At that price, this position has a target return
of 4.3%. This trade will have roughly 5.8% downside protection,
while still aiming for a 4.3% return in 78 days. It will lock in
that return as long as Apple is above $475.00 on 12/21/2013. For
comparison purposes only, this AAPL covered call aims for an
annualized return rate of 20.1%.

Amgen (NASDAQ: AMGN) has been selected by InvestorsObserver
analysts as a stock that is an ideal candidate for a new covered
call today. Buying the stock for $111.12 while simultaneously
selling the January $110.00 call will result in a new position
with a target return of 5.1%. Based on recent prices, this
position will cost about $104.67, which is also the trade?s
breakeven point. At that level, this covered call has 5.8%
downside protection, while still providing a 5.1% return in 106
days as long as AMGN is above $110.00 on 1/18/2014. For comparison
purposes only, this Amgen covered call aims for an annualized
return rate of 17.5%.

Schwab (NYSE: SCHW) has been selected by InvestorsObserver
analysts as a stock that is an ideal candidate for a new covered
call today. Buying the stock for $21.15 while simultaneously
selling the December $21.00 call will result in a new position
with a target return of 5.0%. Based on recent prices, this
position will cost about $20.00, which is also the trade?s
breakeven point. At that level, this covered call has 5.4%
downside protection, while still providing a 5.0% return in 78
days as long as SCHW is above $21.00 on 12/21/2013. For comparison
purposes only, this Schwab covered call aims for an annualized
return rate of 23.4%.

TJX (NYSE: TJX) has been chosen by InvestorsObserver analysts as a
candidate for a new covered call today. Selling the April $55.00
call while at the same time buying TJX stock for $56.19 will
produce a new covered call with a target return of 5.4%. Based on
recent data, this trade will cost about $52.19, which is also the
covered call?s breakeven point. At that price, this covered call
has 7.1% downside protection, while seeking an assigned return of
5.4% return in 197 days. If TJX is higher than $55.00 on
4/19/2014, we are assured that simple return. For comparison
purposes only, that equates to an annualized return rate of 10.0%.

Mattel (NASDAQ: MAT) has been selected by InvestorsObserver
analysts as a stock that is a strong candidate for a new covered
call today. Selling the January $42.00 call while simultaneously
buying MAT stock for $42.18 will result in a new position with a
break-even point around $40.33. At that price, this position has a
target return of 4.1%. This trade has 4.4% downside protection,
while still providing a 4.1% return in 106 days as long as MAT is
above $42.00 on 1/18/2014. For comparison purposes only, this
Mattel covered call targets an annualized return rate of 14.3%.

*Annualized returns are shown for comparison purposes only

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NOTE: All stocks and options shown are examples only. These are
not recommendations to buy or sell any security.

NEWS LEADERS AND LAGGARDS
Forest Oil (FST), Abiomed (ABMD) and National Bank of Greece (NBG)
are headed higher this morning, while Lannett (LCI), Zalicus
(ZLCS) and Igate (IGTE) are falling. ServiceNow (NOW), Moneygram
(MGI) and PAREXEL (PRXL) were upgraded by analysts this morning,
while US Airways (LCC), Valero Energy (VLO) and Phillips 66 (PSX)
were downgraded.

MARKET OVERVIEW
Asian stock markets turned lower overnight for the most part, with
the Nikkei 225 losing 0.9%, the Australian All-Ordinaries falling
0.5% and the Hong Kong Hang Seng off 0.3%. The indices that did
manage to rise only notched small gains, including the Taiwan TSEC
and the Mumbai Sensex, each up less than 0.1%. Among major movers,
China Mobile (CHL) fell 2.4% in Hong Kong after reports surfaced
about the company cutting fees it charges other wireless providers
to use its network.

In Europe, performance is mixed so far this morning, with the
Euronext 100 and French CAC 40 higher by 0.4% and 0.5%
respectively. The German DAX and the FTSE 100 are both very close
to break-even at last check, but the Swiss Market Index fell 0.4%.

Moving to futures, West Texas Intermediate crude oil futures are
higher this morning, up 0.5% to $103.80. Most other energy futures
are higher a smaller amount. Gold is down $7.50 or 0.6% to $1,310
and silver is also lower, but platinum and copper are both in
positive territory. The U.S. Dollar is weaker against the Yen but
stronger against the Euro. Bitcoins are rising in the aftermath of
the Silk Road shutdown panic, with the virtual currency rising to
$134.50 at last check.

PUT/CALL RATIO
Yesterday, 1,025,559 call contracts traded on the Chicago Board
Options Exchange (CBOE) compared to 712,575 put contracts. The
single-session put/call was 0.69, while the 20-day moving average
is now at 0.59.

SUPPORT & RESISTANCE LEVELS
The S&P 500 Depository Receipts (SPY) ETF is testing support at
$168 with its next support level at $160. The Nasdaq 100 (QQQ) has
support at $77 and is above resistance.

TODAY'S ECONOMIC CALENDAR
NOTE: The Bureau of Labor Statistics has been affected by the
government shutdown and is not likely to release employment
numbers today.
08:30 AM Sep Nonfarm Payrolls (Delayed)
08:30 AM Sep Nonfarm Private Payrolls (Delayed)
08:30 AM Sep Unemployment Rate (Delayed)
08:30 AM Sep Hourly Earnings (Delayed)
08:30 AM Sep Average Workweek (Delayed)

EARNINGS EXPECTED TODAY
STZ
XRTX

This Morning Update was prepared with data and information
provided by:

PowerOptionsPlus.com - The Best Way To Find, Compare, Analyze,
and Make Money On Option Investments - Forbes Best of the Web
Winner.

InvestorsObserver -- Better Strategies for Making Money in Up,
Down, and Flat Markets -> Get Started with InvestosObserver's 100%
Free Essentials Service: http://www.poweropt.com/io

All stocks and options shown are examples only. These are not
recommendations to buy or sell any security and they do not
represent in any way a positive or negative outlook for any
security. Potential returns do not take into account your trade
size, brokerage commissions, taxes or our subscription fees which
will affect actual investment returns. Stocks and options involve
risk and are not suitable for all investors and investing in

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