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MORNING UPDATE: PriceWatch Alerts for SODA and More... for 2014-07-31
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MORNING UPDATE FOR July 31, 2014

PriceWatch Alerts for SODA, ASML, ABC, SBUX, FDX, AEGR, ZLTQ, ECYT,
BRCM, AZN, JCI, SRPT, LFC, FNSR and PBR.

SodaStream (NASDAQ: SODA) has been identified by InvestorsObserver
analysts as being well-positioned for a new covered call today. Buying
the stock for $32.76 while selling the September $32.50 call will
produce a new covered call with a break-even point around $30.16. At
that price, this position has a target return of 7.8%. This trade will
have roughly 7.9% downside protection, while still aiming for a 7.8%
return in 51 days. It will lock in that return as long as SodaStream is
above $32.50 on 9/20/2014. For comparison purposes only, this SODA
covered call aims for an annualized return rate of 55.5%.

ASML (NASDAQ: ASML) has been selected by InvestorsObserver analysts as a
stock that is an ideal candidate for a new covered call today. Buying
the stock for $95.14 while simultaneously selling the October $95.00
call will result in a new position with a target return of 5.4%. Based
on recent prices, this position will cost about $90.14, which is also
the trade?s breakeven point. At that level, this covered call has 5.3%
downside protection, while still providing a 5.4% return in 79 days as
long as ASML is above $95.00 on 10/18/2014. For comparison purposes
only, this ASML covered call aims for an annualized return rate of
24.9%.

AmerisourceBergen (NYSE: ABC) has been identified by InvestorsObserver
analysts as being well-positioned for a new covered call today. Buying
the stock for $77.95 while selling the November $80.00 call will produce
a new covered call with a break-even point around $76.15. At that price,
this position has a target return of 5.1%. This trade will have roughly
2.3% downside protection, while still aiming for a 5.1% return in 114
days. It will lock in that return as long as AmerisourceBergen is above
$80.00 on 11/22/2014. For comparison purposes only, this ABC covered
call aims for an annualized return rate of 16.2%.

Starbucks (NASDAQ: SBUX) has been chosen by InvestorsObserver analysts
as a candidate for a new covered call today. Selling the October $82.50
call while at the same time buying SBUX stock for $78.90 will produce a
new covered call with a target return of 6.0%. Based on recent data,
this trade will cost about $77.85, which is also the covered call?s
breakeven point. At that price, this covered call has 1.3% downside
protection, while seeking an assigned return of 6.0% return in 79 days.
If SBUX is higher than $82.50 on 10/18/2014, we are assured that simple
return. For comparison purposes only, that equates to an annualized
return rate of 27.6%.

FedEx (NYSE: FDX) has been selected by InvestorsObserver analysts as a
stock that is a strong candidate for a new covered call today. Selling
the September $155.00 call while simultaneously buying FDX stock for
$149.36 will result in a new position with a break-even point around
$147.58. At that price, this position has a target return of 5.0%. This
trade has 1.2% downside protection, while still providing a 5.0% return
in 51 days as long as FDX is above $155.00 on 9/20/2014. For comparison
purposes only, this FedEx covered call targets an annualized return rate
of 35.9%.

Aegerion Pharmaceuticals (NASDAQ: AEGR) has been identified by
InvestorsObserver analysts as being well-positioned for a new covered
call today. Buying the stock for $35.65 while selling the September
$35.00 call will produce a new covered call with a break-even point
around $32.90. At that price, this position has a target return of 6.4%.
This trade will have roughly 7.7% downside protection, while still
aiming for a 6.4% return in 51 days. It will lock in that return as long
as Aegerion Pharmaceuticals is above $35.00 on 9/20/2014. For comparison
purposes only, this AEGR covered call aims for an annualized return rate
of 45.7%.

Zeltiq Aesthetics (NASDAQ: ZLTQ) has been selected by InvestorsObserver
analysts as a stock that is an ideal candidate for a new covered call
today. Buying the stock for $21.34 while simultaneously selling the
September $20.00 call will result in a new position with a target return
of 5.3%. Based on recent prices, this position will cost about $18.99,
which is also the trade?s breakeven point. At that level, this covered
call has 11.0% downside protection, while still providing a 5.3% return
in 51 days as long as ZLTQ is above $20.00 on 9/20/2014. For comparison
purposes only, this Zeltiq Aesthetics covered call aims for an
annualized return rate of 38.0%.

Endocyte (NASDAQ: ECYT) has been identified by InvestorsObserver
analysts as being well-positioned for a new covered call today. Buying
the stock for $7.10 while selling the January $7.00 call will produce a
new covered call with a break-even point around $5.68. At that price,
this position has a target return of 23.2%. This trade will have roughly
20.0% downside protection, while still aiming for a 23.2% return in 170
days. It will lock in that return as long as Endocyte is above $7.00 on
1/17/2015. For comparison purposes only, this ECYT covered call aims for
an annualized return rate of 49.9%.

Broadcom (NASDAQ: BRCM) has been chosen by InvestorsObserver analysts as
a candidate for a new covered call today. Selling the November $37.00
call while at the same time buying BRCM stock for $37.87 will produce a
new covered call with a target return of 4.7%. Based on recent data,
this trade will cost about $35.35, which is also the covered call?s
breakeven point. At that price, this covered call has 6.7% downside
protection, while seeking an assigned return of 4.7% return in 114 days.
If BRCM is higher than $37.00 on 11/22/2014, we are assured that simple
return. For comparison purposes only, that equates to an annualized
return rate of 14.9%.

AstraZeneca (NYSE: AZN) has been selected by InvestorsObserver analysts
as a stock that is a strong candidate for a new covered call today.
Selling the September $75.00 call while simultaneously buying AZN stock
for $73.19 will result in a new position with a break-even point around
$70.99. At that price, this position has a target return of 5.6%. This
trade has 3.0% downside protection, while still providing a 5.6% return
in 51 days as long as AZN is above $75.00 on 9/20/2014. For comparison
purposes only, this AstraZeneca covered call targets an annualized
return rate of 40.4%.

Johnson Controls (NYSE: JCI) has been identified by InvestorsObserver
analysts as being well-positioned for a new covered call today. Buying
the stock for $48.21 while selling the October $49.00 call will produce
a new covered call with a break-even point around $46.96. At that price,
this position has a target return of 4.3%. This trade will have roughly
2.6% downside protection, while still aiming for a 4.3% return in 79
days. It will lock in that return as long as Johnson Controls is above
$49.00 on 10/18/2014. For comparison purposes only, this JCI covered
call aims for an annualized return rate of 20.1%.

Sarepta Therapeutics (NASDAQ: SRPT) has been selected by
InvestorsObserver analysts as a stock that is an ideal candidate for a
new covered call today. Buying the stock for $22.93 while simultaneously
selling the August $23.00 call will result in a new position with a
target return of 6.8%. Based on recent prices, this position will cost
about $21.53, which is also the trade?s breakeven point. At that level,
this covered call has 6.1% downside protection, while still providing a
6.8% return in 16 days as long as SRPT is above $23.00 on 8/16/2014. For
comparison purposes only, this Sarepta Therapeutics covered call aims
for an annualized return rate of 155.6%.

China Life Insurance (NYSE: LFC) has been identified by
InvestorsObserver analysts as being well-positioned for a new covered
call today. Buying the stock for $44.31 while selling the September
$45.00 call will produce a new covered call with a break-even point
around $43.11. At that price, this position has a target return of 4.4%.
This trade will have roughly 2.7% downside protection, while still
aiming for a 4.4% return in 51 days. It will lock in that return as long
as China Life Insurance is above $45.00 on 9/20/2014. For comparison
purposes only, this LFC covered call aims for an annualized return rate
of 31.3%.

Finisar (NASDAQ: FNSR) has been chosen by InvestorsObserver analysts as
a candidate for a new covered call today. Selling the September $20.00
call while at the same time buying FNSR stock for $19.99 will produce a
new covered call with a target return of 7.0%. Based on recent data,
this trade will cost about $18.69, which is also the covered call?s
breakeven point. At that price, this covered call has 6.5% downside
protection, while seeking an assigned return of 7.0% return in 51 days.
If FNSR is higher than $20.00 on 9/20/2014, we are assured that simple
return. For comparison purposes only, that equates to an annualized
return rate of 50.1%.

Petroleo Brasileiro (NYSE: PBR) has been selected by InvestorsObserver
analysts as a stock that is a strong candidate for a new covered call
today. Selling the October $16.00 call while simultaneously buying PBR
stock for $16.58 will result in a new position with a break-even point
around $14.90. At that price, this position has a target return of 7.4%.
This trade has 10.1% downside protection, while still providing a 7.4%
return in 79 days as long as PBR is above $16.00 on 10/18/2014. For
comparison purposes only, this Petroleo Brasileiro covered call targets
an annualized return rate of 34.1%.

*Annualized returns are shown for comparison purposes only

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NOTE: All stocks and options shown are examples only. These are not
recommendations to buy or sell any security.

STOCKS ON THE MOVE
Open Text (OTEX) is up 12% in pre-market trading on strong earnings.
Apache (APA) and Avon (AVP) are also up. Yum! Brands (YUM), Akamai
(AKAM) and Glu Mobile (GLUU) are lower. SM Energy (SM) was upgraded by
analysts this morning, while Harley Davidson (HOG) was downgraded.

INTERNATIONAL MARKETS
Asian markets were mixed Thursday as Japanese stocks broke their four-
day win streak. The Hang Seng was up 0.10% while the Nikkei was down
0.16%. European stocks are down this morning as a number of
disappointing earnings reports were delivered. The FTSE is down 0.18%,
and the CAC 40 is down 0.69%.

FUTURES & CURRENCIES
Energy futures are mixed today. The West Texas Intermediate crude oil
price per barrel is $99.57, down $0.71 and natural gas is up $0.01.
Metals prices show little movement. Gold is down $0.90 and platinum is
down $2.10. The Dollar is up versus the Euro and the Yen.

PUT/CALL RATIO
Yesterday, 1,175,991 call contracts traded on the Chicago Board Options
Exchange (CBOE) compared to 673,820 put contracts. The single-session
put/call was 0.57, while the 20-day moving average is now at 0.59.

TODAY'S ECONOMIC CALENDAR
07:30 AM Jul Challenger Job Cuts
08:30 AM 7/26 Initial Claims
08:30 AM 7/19 Continuing Claims
08:30 AM Q2 Employment Cost Index
09:45 AM Jul Chicago PMI
10:30 AM 7/26 Natural Gas Inventories

EARNINGS EXPECTED TODAY
383 companies report today. Here are the most prominent.
ADP
AFFX
APA
ATK
AVP
AZN
BG
BRKS
BUD
BWA
BYD
BZH
CI
CL
CME
COP
DDD
DISCA
DTV
EXC
IRM
ITT
JIVE
K
KOG
LLL
MA
MDP
RDS.A
RMD
PSA
RMTI
SBC
SGEN
SKUL
SPWR
TEF
TMUS
TRLA
TSLA
TWC
VALE
WLT
WPRT
WU
WWE
XOM

This Morning Update was prepared with data and information
provided by:

PowerOptionsPlus.com - The Best Way To Find, Compare, Analyze,
and Make Money On Option Investments - Forbes Best of the Web
Winner.

InvestorsObserver -- Better Strategies for Making Money in Up, Down, and
Flat Markets -> Get Started with InvestosObserver's 100% Free Essentials
Service: http://www.poweropt.com/io

All stocks and options shown are examples only. These are not
recommendations to buy or sell any security and they do not represent in
any way a positive or negative outlook for any security. Potential
returns do not take into account your trade size, brokerage commissions,
taxes or our subscription fees which will affect actual investment
returns. Stocks and options involve risk and are not suitable for all

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